COMMUNICATION IN ORGANISATION
(DR DAUD ABDULLAH)
Dr Daud mempunyai kepakaran dalam media massa di UK
Dr Daud memberikan tip-tip untuk ucapan dan laporan akhbar
Memahami tentang "Inviroment" atau "persekitaran". Isu-isu, negara, Islamaphobia adalah berbeza-beza dan berubah-ubah.
Syaratnya:
1. Constituency (target audiences)
-Enggaged. In order tu influence.
-Do not remaind silence or inactive
-Building
-How we present our messege
-How you say not what you said. Not always what we say but how we say it. The important of presentation.
Dalam perkara ini Dr Daud menyatakan bahawa :
-We are like mirror. We are reflect the reality.
-A friend of critical is good. Friends build ability and good advice is good in religion ( ad din an nasihah)
2. Bad News Sells
-for example the newspaper from UK The Sun with 25 penny each. Telling about gossip, bad news about people and other. Change it to "good news sells.
3.What are the available resources at our disposel?
a-Material
b-Human
This two things with briefing paper, pamplets and who can speak the subjec. Read the statement before you give your coment.
*our goal to become:-
1-credible
2-realible
3-dependable source
The proverb said "Hanging the dirty linen open the public". Don't do this thing in your organisation. Mus'ab b 'Umair was a teenager to Madinah as a murabbi.
Job satisfaction (kepuasan bekerja).
-people didn't joy about their job must ask question to himself.
Rasul said"Khairun nas anfa'uhum linnas" (the best people is those serve the others)
*must make a good connection with media. organise session like " Breakfast Meeting".
Dr Daud telah memberikan artikel ini untuk renungan...
Kami begitu teruja dengan pendedahan seumpama ini dan akan mengaplikasikannya apabila pulang ke tanahair
Dr Daud menjawab persoalan kami dengan tenang dan bernas
1-News -short tactual
-about or event
2-features -more analytical
-detailed
-study or commentary
-more longer
-try to explain and comment the issue
In this term 2 you must :-
-relevant
-something new
-capturing the audience
-well research
for example Karszytan issue:-
-integrity of state
-surfering (people, house, building, foods)
3-Language :-
1-Academic-for the lawyer or profesional person
2-layman-non expert
3-Infprmal
About Exclusive news :-
-TV
-News paper
-Magazine
-The house magazine(member of parliment house mag in Uk)
*try to write your exclusively
-what we want to achive
WrittingThe Press Release :-
1-KISS (Keep It Short and Simple)
-come the straight to the point and directly
2-What, when, where, who in the first paragraph
3-Why in the second paragraph
4-Quetation third paragrahp)
5-End(650 words). Before 3.00 p.m give to the news paper writter
6-Don't give spontanius respon
YOUTH AND COMMUNITY WORK IN THE UNITED KINGDOM (CARE IN SOCIETY)
(MR OZMAN SADIQ)
Mr Oz orang yang mempunyai pelbagai pengalaman dari peringkat bawahan hingga kepada remaja-remaja di UK
2 jam dipergunakan oleh beliau dengan sepenuhnya bagi mencurahkan pengalaman bersama belia
Mr oazman telah menyampaikan pengalaman beliau membuat kerja-kerja amal dan menyertai pertubuhan belia di UK. Beliau mempunyai banyak sumber maklumat akar umbi bagaimana keadaan remaja Islam di UK dan masalah utama yang mereka hadapi.
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